EMV stands for Europay, Mastercard, and Visa. EMV is a global standard for cards with computer chips and the technology used to authenticate chip-card transactions. Due to numerous large-scale data breaches and increasing rates of counterfeit card fraud, U.S. card issuers have migrated to this new technology to protect consumers and reduce fraud costs. EMV is the best technology for authenticating credit and debit cards and cardholders. It makes the card virtually impossible to duplicate and reduces the risk of accepting counterfeit cards. Chip-enabled payment terminals also accept stripe cards, and contactless, manual, and present card payments, allowing you to make all your payment transactions on one device, avoiding financial liability for card theft. We provide the highest level of security to protect your business and clients against fraud.
Unlike magnetic stripe cards, EMV chip cards send data that changes with each transaction. EMV chip cards transmit a variable algorithm with each transaction, making the data more secure than the static data on magnetic stripe cards.